Scam or not?
Ten messages. Spot the fakes.
Farms get more than their share: fake Rural Payments emails, invoices with “new bank details”, calls from “Microsoft”. Every message here is made up for the game, but each one is modelled on the real thing. How many would get past you?
1 of 10
EmailExampleFrom: Rural Payments <payments@rural-payments-uk.co>
Subject: Action required: your 2026 payment is on hold
Dear Claimant, we were unable to process your scheme payment due to outdated bank details. To avoid your payment being cancelled, please confirm your details within 48 hours using the secure link below.
Scam or genuine? Reveal the answer
It's a scam.
The real Rural Payments service never asks you to confirm bank details by email link, and that sender address isn't a gov.uk one.
- The address isn't gov.uk
- A deadline to rush you
- 'Dear Claimant', not your name
- A link to 'confirm' bank details
2 of 10
EmailExampleFrom: Mark at Fosse Haulage <accounts@fossehaulage.co.uk>
Subject: Re: invoice 4471
Hi, just a heads up that we've changed banks, so please pay invoice 4471 to the new account below rather than the old one. Thanks, Mark
Scam or genuine? Reveal the answer
It's a scam.
Invoice fraud: someone has got into a supplier's email, or copied it, and changed the bank details. The email can look completely genuine.
- New bank details by email
- Replies to a real conversation
- Small, ordinary, believable
3 of 10
Text messageExampleFrom: HMRC
HMRC: You are due a tax refund of £318.40. Claim before midnight at hmrc-refund-claim.uk or it will be returned to the Treasury.
Scam or genuine? Reveal the answer
It's a scam.
HMRC never tells you about refunds by text, and its website is gov.uk, nothing else.
- Refund by text
- Not a gov.uk address
- 'Before midnight'
4 of 10
Text messageExampleFrom: +44 7700 900877
Your parcel could not be delivered due to an unpaid fee of £1.45. Pay now to rearrange: parcel-redeliver.info
Scam or genuine? Reveal the answer
It's a scam.
A tiny fee is the hook. The page asks for card details, and the real prize is your card.
- A small fee to unlock it
- An odd website
- From a mobile number
5 of 10
Phone callExampleFrom: Withheld number
"Hello, I'm calling from Microsoft technical department. We've detected viruses on your computer. I need you to go to your computer so I can help you remove them."
Scam or genuine? Reveal the answer
It's a scam.
Microsoft never rings anyone about their computer. The caller wants remote access, then your bank login.
- They rang you
- Urgent problem you didn't know about
- Wants to get on your computer
6 of 10
EmailExampleFrom: Daniel at Milsch <daniel@milsch.co.uk>
Subject: Booked with Milsch: MLK-7K4QX
Hello Sarah, thanks for booking. It's reached Daniel, and he'll ring you back the same day. Your reference is MLK-7K4QX, in case you need it.
Scam or genuine? Reveal the answer
It's genuine.
You booked, and this is the confirmation you were told to expect: no link to click, nothing to pay, nothing to enter.
7 of 10
Phone callExampleFrom: Your bank's number (it says)
"This is the fraud team. Your account has been compromised. To keep your money safe, we need you to move it to a secure account we've set up for you."
Scam or genuine? Reveal the answer
It's a scam.
No bank ever asks you to move money to a 'safe account'. Caller ID can be faked to show your bank's real number.
- 'Safe account'
- Panic and urgency
- Caller ID can be faked
8 of 10
EmailExampleFrom: Microsoft <microsoft-noreply@microsoft.com>
Subject: Your Microsoft 365 subscription renews on 1 November
This is a reminder that your Microsoft 365 Business Standard subscription will renew automatically. No action is needed. To review your subscription, sign in to your account at admin.microsoft.com.
Scam or genuine? Reveal the answer
It's genuine.
A routine renewal notice from a real Microsoft address, asking you to do nothing. Even so, sign in by typing the address yourself, never from the email.
9 of 10
Text messageExampleFrom: Unknown number on WhatsApp
Hi Mum, I've dropped my phone down the loo, this is my new number. Can you do me a massive favour, I need to pay a bill today and my banking app won't work on this phone x
Scam or genuine? Reveal the answer
It's a scam.
The 'Hi Mum' scam. Ring the old number, or ask something only they'd know, before sending a penny.
- New number, urgent money
- Can't talk on the phone
- Emotional pull
10 of 10
LetterExampleFrom: Your phone provider, by post
About: Your landline is moving to Digital Voice
We're upgrading your home phone to our digital service on 14 December. You'll need to plug your phone into your broadband router. If you use a telecare alarm, please call us on the number on your bill.
Scam or genuine? Reveal the answer
It's genuine.
Genuine: providers must write before moving your line. Check it by ringing the number on your bill, not one in a message, and see Daniel's landline page.
If you get a real one
Don't tap. Forward it, then delete it.
Texts
Forward to 7726. It’s free, and the networks block the sender.
Emails
Forward to report@phishing.gov.uk, the National Cyber Security Centre’s service.
Lost money?
Ring your bank first, straight away, on the number on your card. Then report it to Action Fraud.